Predictiv for financial services.​

Predictiv supports research and compliance in financial services.

Practical​​
​We avoid the practical challenges that affect research in financial services, including limited access to target audiences, constraints testing in real-life settings and logistical difficulties.

Rapid & robust evidence​
Because Predictiv recruits participants, runs the online research and summarises the findings, we generate robust quantitative evidence in short timeframes.

Test a range of ideas
Participant recruitment and running costs are lower than other research methods, and research can be completed more quickly. This allows more ideas to be tested.

We support financial services organisations in 4 key areas

Providing clear information to customers​
We run different comprehension tests on specific audiences to evaluate customer understanding of information, including interpretation of risk, comprehension of T&Cs, level of trust in an institution and data consent and sharing. We evaluate all media types, from letters to websites and product information.
​

Clear and fair marketing campaigns​
We evaluate marketing materials for a range of customer touchpoints, including direct mail, print, TV and other Above the Line communications. We test how well understand a campaign is, which can include comprehension of risk or financial outcomes. We can segment our audience to match the campaign's target audience. 
​

Supporting vulnerable customers
We can evaluate the behaviour of some groups of vulnerable customers and assess ways to improve their outcomes. For example, we can test ways to improve outcomes for groups with lower basic skills, to increase savings behaviour or reduce problem credit card use.
​

Employee comprehension of products & services
We can evaluate employee comprehension of existing and new products and services and test ways it could be improved. We can use a sample of employees to test detailed comprehension or we can use participants external to the organisation.​