Make better, faster, data-driven decisions.
Predictiv is a new online rapid research platform designed by behavioural scientists to test what works when it comes to changing behaviour. We quantitatively test the effectiveness of communications, new products, policies and initiatives using real participants in an online environment.
We work with a range of customers, including governments and policymakers, financial and professional service providers, retailers and consumer goods companies.
Our objective is to help organisations to enable their users and customers make better, smarter decisions for themselves.
We work with a range of customers, including governments and policymakers, financial and professional service providers, retailers and consumer goods companies.
Our objective is to help organisations to enable their users and customers make better, smarter decisions for themselves.
What we do
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1. Rapid research
Our researchers have developed a series of validated test templates to rapidly conduct research into areas such as comprehension, risk, product choice and financial decision making. These work with our online panel of participants. Predictiv projects are managed by us from start to finish and include a basic research report. |
2. Extra requirements
It's easy to adapt Predictiv's validated templates to your needs. Get in touch if you have additional participant requirements such as large sample sizes, specific audiences or segmented analysis. We can also generate more detailed end-of-project reports for your organisation. |
3. Bespoke
We offer a fully bespoke service where our research team will design, build and report on a bespoke online behavioural study. Contact us to learn more or discuss your requirements. Recent bespoke projects include complex savings simulations and financial product design. |
How we do it
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Online Randomised Controlled Trials
Predictiv uses randomised controlled trials (RCTs) – considered to be the gold standard of research – to test the effectiveness of new initiatives. RCTs work by randomly allocating participants to either a control (e.g. the business as usual practice) or intervention group, and then measuring which works best. |
Real participants with real-time responses
Predictiv works with a high-quality online pool of millions of adults across the UK, who are responsive in real-time. We also have global representation. We can target research on demographics like gender, age, income and education and we offer bespoke screening. |
Our customers
Ofgem used the Predictiv platform to help optimise a letter for disengaged energy customers. We were delighted with the efficiency of the set up process, the helpful advice provided by the team and the speed at which we obtained results – the whole thing was turned around in a matter of days. We are definitely hoping to use this service again in the future.
